10.06.2021 . Progetti

Commercial with Cristiano Ronaldo filmed in Paradiso (Lugano)

Ticino welcomes Cristiano Ronaldo for a commercial in a beautiful interior overlooking Lake Lugano.

Last April, Lugano welcomed the famous Portuguese footballer Cristiano Ronaldo, Turin Juventus FC team player. The athlete was the protagonist of the Therabody company's commercial, 'Ronaldo x Therabody', filmed in Paradiso, in a house overlooking the lake, and revealed on 2nd June.

Therabody, a company that is specialised in wellness and sports recovery technology, announced with this commercial its new partnership with the athlete. This partnership also marks the release of Therabody’s largest global ad campaign to date, which will launch in the United States, United Kingdom, Europe, Canada, Australia, China and Japan.

The spot was produced by the Italian production company TaKe with the support of the Lugano-based production company Central Productions and under the creative direction of the English agency Ear to the Ground.

Find the spot as well as some behind-the-scenes images below: